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| Author: | Friedman, A. |
| Title: | Italy's Numero Uno. (!Agnelli, G.) |
| Journal: | Business
1988 : OCT, p. 80-85, 87, 89-90, 92 |
| Index terms: | MOTOR VEHICLES INDUSTRY ITALY CHIEF EXECUTIVE OFFICERS MANAGEMENT STYLES |
| Language: | eng |
| Abstract: | Profile of Fiat boss Gianni Agnelli, based on the first edited extract from a biography, reviewing Agnelli's move from war hero and playboy to industrial magnate. Personal family wealth. Charm and image. Growth of the Fiat empire. Boyhood, background, and chairman of family-owned holding company. Fiat media promotion of its new chairman. Fiat sales and growth. Trial and error. Competition. First loss in 1973. Wage index system and inflation. Deflation of lira, allowing Fiat to sell its cars at better prices abroad. Financial austerity programme. Red brigades terrorism. Strikes. Fiat executives and bank debts. Rally of middle-level managers in Turin. Union accord and dismissal of 22,884 workers. Upswing and profits. |
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