search query: @indexterm Cluster analysis / total: 167
reference: 111 / 167
Author: | Wedel, M. Kistemaker, C. |
Title: | Consumer benefit segmentation using clusterwise linear regression. |
Journal: | International Journal of Research in Marketing
1989 : SEP, VOL. 6:1, p. 45-59 |
Index terms: | MARKETING SEGMENTATION CONSUMER CHOICE CLUSTER ANALYSIS MONTE CARLO TECHNIQUE |
Language: | eng |
Abstract: |
SCIMA