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| Author: | Witt, F.-J. |
| Title: | Die Typologisierung unternehmensinterner Leistungen = Topology of services within the firm |
| Journal: | Zeitschrift für Betriebswirtschaft
1988 : JUL, VOL. 58:7, p.660-682 |
| Index terms: | INTERNAL MARKETING CLUSTER ANALYSIS FACTOR ANALYSIS |
| Language: | ger |
| Abstract: | There is applied a so-called commodity approach for services supplied and demanded within a firm; 97 internal services are distinguished. A factor analysis reveals seven main aspects which seem to be important for internal marketing strategies. A cluster analysis classifies four (of five, respectively) different groups of services. These are: technical services, untechnical services, services in close relation to physical commodities, services mainly supplied only by headquarters units, non-autonomous services. More specific results on some details are also discussed. |
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