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| Author: | Espey, J. |
| Title: | Strategy in the making: a case study. *INTERNATIONAL DISTILLERS & VINTNERS (UK) |
| Journal: | International Marketing Review
1991 : VOL. 8:4, p. 43-79 |
| Index terms: | STRATEGIC PLANNING MARKETING STRATEGY ALCOHOLIC DRINKS INDUSTRY UNITED KINGDOM |
| Language: | eng |
| Abstract: |
SCIMA