search query: @indexterm Alcoholic drinks industry / total: 168
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| Author: | |
| Title: | Market survey 4: sherry and sherry-style drinks |
| Journal: | Retail Business
1994 : MAR, 433, p. 68-104 |
| Index terms: | MARKET SURVEYS DRINKS INDUSTRY ALCOHOLIC DRINKS INDUSTRY |
| Language: | eng |
| Abstract: | The sherry and sherry-style drinks market amounted to 6.60m cases in 1993, 40% below the record 1979 level of 11.05m cases. British sherry overtook sherry to become the biggest volume drink in the category in 1991. Its volume share increased from 30.8% in 1979 to 48.5% by 1993, with actual volume down by just 6%, making it the best performer among the major types. Harveys is the leading brand range in the sherry market, followed by Croft and Gonzalez Byass. |
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