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| Author: | Saffer, H. |
| Title: | Alcohol advertising and motor vehicle fatalities |
| Journal: | Review of Economics and Statistics
1997 : AUG, VOL. 79:3, p. 431-442 |
| Index terms: | ADVERTISING ALCOHOLIC DRINKS INDUSTRY CARS ROAD ACCIDENTS |
| Language: | eng |
| Abstract: | This article estimates empirically the effect of alcohol advertising on motor vehicle fatalities. The data indicate that if a ban on broadcast alcohol advertising did not also include bans on other types of alcohol marketing, the effect on motor vehicle fatalities might be in the range of 2000-3000 lives saved per year. The data indicates also that the elimination of the tax deductibility of alcohol advertising could reduce alcohol advertising by about 15%, reduce motor vehicle fatalities, and raise about USD300 million a year in new tax revenue. |
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