search query: @indexterm Alcoholic drinks industry / total: 168
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| Author: | Garretson, J. Burton, S. |
| Title: | Alcoholic beverage sales promotion: an initial investigation of the role of warning messages and brand characters among consumers over and under the legal drinking age |
| Journal: | Journal of Public Policy and Marketing
1998 : SPRING, VOL. 17:1, p. 35-47 |
| Index terms: | PUBLIC POLICY CONSUMERS ALCOHOLIC DRINKS INDUSTRY |
| Language: | eng |
| Abstract: | In a between-subjects study, the authors examine the influence of brand and warming information on various consumer attitudes and beliefs regarding alcoholic beverages held by youthful consumers both above and below the legal drinking age. The authors examine potential effects in the context of a sales promotion item, one of the specific areas that has been targeted in recently proposed alcoholic beverage legislation. |
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