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| Author: | Walley, E. Stubbs, M. |
| Title: | Termites and champions: case comparisons by metaphor |
| Journal: | Greener Management International
2000 : SPRING, 29, p. 41-54 |
| Index terms: | ENVIRONMENT STRATEGY STRUCTURAL ANALYSIS |
| Language: | eng |
| Abstract: | This paper explores how inspirational lessons for organisational greening might be drawn at the level of the individual in context. Drawing on a sociological theory of mutual causality between action and structure, the authors examine greening initiatives using Gareth Morgan's (1993) metaphor of how termite mounds both influence and emerge from many individual actions. The authors use this metaphor to interpret and compare the way in which environmental champion schemes have emerged and been nurtured and sustained in three large organisations, representing the findings dramatically. |
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