search query: @journal_id 1282 / total: 168
reference: 59 / 168
| Author: | Meyer, A. Hohmann, P. |
| Title: | Other thoughts; other results? Remei´s bioRe organic cotton on its way to the mass market |
| Journal: | Greener Management International
2000 : AUTUMN, 31, p. 59-70 |
| Index terms: | COMPETITIVENESS COTTON INDUSTRY ENVIRONMENTAL PROTECTION SWITZERLAND |
| Language: | eng |
| Abstract: | This contribution uses competitive theory to analyse the Swiss cotton yarn retailer and world market leader for organic cotton, Remei. Remei successfully started engaging with organic cotton in 1992 and used a specialist business approach. In contrast to conventional, anonymous cotton yarn retailing, Remei bases its business on long-term partnerships. |
SCIMA