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| Author: | Schaltegger, S. |
| Title: | A Framework for Ecopreneurship Leading Bioneers and Environmental Managers to Ecopreneurship |
| Journal: | Greener Management International
2002 : SUM, 38, p. 45-58 |
| Index terms: | ENTREPRENEURSHIP SUSTAINABLE DEVELOPMENT SUCCESS MEASUREMENT INNOVATION ECOLOGY |
| Language: | eng |
| Abstract: | The author proposes a framework to position ecopreneurship in relation to other forms of environmental management. The framework provides a reference for managers to introduce ecopreneurship. Five basic positions are distinguished according to the degree of environmental orientation of a company's core business and the market impact of the company: environmental administrators, environmental managers, alternative activists, bioneers and ecopreneurs. The author suggests an approach to the qualitative operationalisation of ecopreneurship and to how to assess the position of a company in a classification matrix. The case studies show that the basic concept of ecopreneurship is applicable. |
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