search query: @journal_id 1282 / total: 168
reference: 17 / 168
| Author: | Isaak, R. |
| Title: | The Making of the Ecopreneur |
| Journal: | Greener Management International
2002 : SUM, 38, p. 81-91 |
| Index terms: | ECOLOGY ENTREPRENEURSHIP MANAGEMENT ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | In this paper the author contrasts 'green businesses' with 'green-green businesses'. The ideal type of 'ecopreneur' is defined as one who creates green-green businesses in order to radically transform the economic sector in which he or she operates. Similarly, ecopreneurship is seen as an existential form of business behaviour committed to sustainability. Some 'ideal-type' illustrations of ecopreneurship are given, including recent examples, having in common an accidental evolution into ecopreneurship that then becomes transformative for self, society and economic sector. The author provides some practical suggestions for businesspeople who want to try an ecopreneurial strategy in the private sector. |
SCIMA