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| Author: | Coomber, S. |
| Title: | Snake charming |
| Journal: | Business Strategy Review
2006 : VOL. 17:4, p. 32-37 |
| Index terms: | entrepreneurship drinks industry alcoholic drinks industry |
| Language: | eng |
| Abstract: | This article presents the story of Cobra Beer. Karan Bilimoria, the founder and entrepreneur of beer company, describes how he managed to overcome all the difficulties. He emphasizes the importance of attitude when entering competitive markets. |
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