search query: @indexterm Alcoholic drinks industry / total: 168
reference: 78 / 168
Author: | Abratt, R. Sacks, D. |
Title: | Perceptions of the societal marketing concept. |
Journal: | European Journal of Marketing
1989 : VOL. 23:6, p. 25-33 |
Index terms: | MARKETING CONCEPT BUSINESS ETHICS TOBACCO INDUSTRY ALCOHOLIC DRINKS INDUSTRY SOUTH AFRICA |
Language: | eng |
Abstract: |
SCIMA