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Author:Abratt, R.
Sacks, D.
Title:Perceptions of the societal marketing concept.
Journal:European Journal of Marketing
1989 : VOL. 23:6, p. 25-33
Index terms:MARKETING CONCEPT
BUSINESS ETHICS
TOBACCO INDUSTRY
ALCOHOLIC DRINKS INDUSTRY
SOUTH AFRICA
Language:eng
Abstract:
SCIMA record nr: 69204
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