search query: @indexterm Alcoholic drinks industry / total: 168
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| Author: | Williams, J. |
| Title: | Constant questions or constant meanings? Assessing intercultural motivations in alcoholic drinks |
| Journal: | Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 169-177 |
| Index terms: | CONSUMER ATTITUDES ALCOHOLIC DRINKS INDUSTRY CULTURE |
| Language: | eng |
| Abstract: | Analysis of comparison between consumer attitudes and cultures, using alcoholic drinks as an example. Classifying consumers in diverse cultures. Racial differences. Motivations as a basis for consumer classification and types. Existing methodologies. Subjectivity. Alcoholic drinks market. Five Frames illustrate the study. |
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