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| Author: | |
| Title: | Positive image |
| Journal: | Broadcast
1991 : AUG. 2, p. 16 |
| Index terms: | |
| Freeterms: | Television industry, Corporate image, Marketing |
| Language: | eng |
| Abstract: | Examination of need for successful UK TV franchise bidders to create a distinctive station image. Co-ordinated campaign. Good marketing. Competition. A memorable identity. Updating of image. Computer animation. Brand operation. Satellite TV. Need for closer integration. Marketing a brand image. |
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