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| Author: | Ettorre, B. |
| Title: | P. Kahn on exceptional marketing |
| Journal: | Management Review
1994 : NOV, VOL. 83:11, p. 48-51 |
| Index terms: | |
| Freeterms: | MARKETING |
| Language: | eng |
| Abstract: | P. Kahn is recognised as such an effective marketer that when it was announced he was taking the helm of troubled SafeCard Services in december 1993, Wall Street immediately recommended the stock as a 'buy'. In an interview, confident and outgoing, Kahn explored his ideas of exceptional customer service, the technological impacts on marketing and the future role of the credit card. |
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