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| Author: | Thorton, E. |
| Title: | Do or die |
| Journal: | Far Eastern Economic Review
1996 : JUN 13, VOL. 159:24, p. 54-58 |
| Index terms: | ECONOMICS KOREA, SOUTH CARS |
| Language: | eng |
| Abstract: | Daniel Mathai is a soft-spoken engineer from India. But he is also a critical part of Daewoo Motor's plan to conquer the car markets of Asia. The 37 year old management trainee belongs to an army of foreign workers being schooled in the gospel of "Korean workmanship" at Daewoo factories. After a session of several months, they will be sent home to production sites in Indonesia, Poland, Uzbekistan and elsewhere, charged with helping capture the fastgrowing car markets of the world's emerging economies. |
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