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| Author: | Kerin, R. A. |
| Title: | In pursuit of an ideal. The editorial and literary history of the 'Journal of Marketing' |
| Journal: | Journal of Marketing
1996 : JAN, VOL. 60:1, p. 1-13 |
| Index terms: | |
| Freeterms: | MARKETING |
| Language: | eng |
| Abstract: | The Journal of Marketing will celebrate its diamond jubilee in July 1996. During a 60-year span, it has published over 3 000 articles by more than 2 200 authors. Although impressive, its true measure lies not in the number of manuscripts published, but in its role in furthering science and practice in marketing. This commentary of the editorial and literary history of this journal is a broad evolutionary outline of the marketing literature in general. |
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