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| Author: | Kim, D.J. Sivasailam, N. Rao, H.R. |
| Title: | Information assurance in B2C Websites for information goods/services |
| Journal: | Electronic markets
2004 : VOL. 14:4, p. 344-359 |
| Index terms: | Internet Information Products Service Consumers Computer privacy Computer security |
| Language: | eng |
| Abstract: | Consumer fraud on the Internet is slowly mounting, resulting in appreciable monetary losses, and growing distrust of e-commerce websites. Information assurance (here as: assr.) has been proposed to be one solution to counter. This paper explores the extent of adoption of the assr. among Business-to-Consumer (B2C) information goods/services websites. This paper aims to carry out exploratory-descriptive research to study the extent of assr. services in websites that provided information-digital goods or services to the consumer directly through their online presence. The paper investigates the connections btw. company characteristics (company type, size and reputation) and assurance service dimensions (security, privacy and business integrity), using a novel measure, the emphasis density index (EDI) of information assr. and presence of assr. service seals. |
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