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| Author: | Padmanabhan, V. Bass, F. M. |
| Title: | Optimal pricing of successive generations of product advances |
| Journal: | International Journal of Research in Marketing
1993 : JUN, VOL. 10, p. 185-207 |
| Index terms: | PRICING MARKETING SUCCESS |
| Language: | eng |
| Abstract: | The authors obtain the optimal pricing policy of a monopolist marketing successive generations of product advances. They characterize the impact of foresight regarding entry of the second generation product and the technological substitution and market expansion created by the introduction of the second generation product on the optimal pricing policy of the monopolist. They also obtain optimal pricing policies of the producers in situations where the successive generations of product advances are marketed by independent producers. By contrasting the two policies, the authors provide insight on the differential impact of foresight, technological substitution and market expansion on the optimal pricing policies of the producers. |
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