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| Author: | Oral, M. |
| Title: | A methodology for competitiveness analysis and strategy formulation in glass industry |
| Journal: | European Journal of Operational Research
1993 : JUL 9, VOL. 68:1, p. 9-22 |
| Index terms: | GLASS INDUSTRY MANUFACTURING MARKETING STRATEGY |
| Language: | eng |
| Abstract: | The increasingly important role of global competition in shaping long-term strategies of industrial firms has been recognized by managers, planners, politicians and academicians alike. This has prompted recently an increase in the number of studies explicitly dealing with competitiveness analysis. The studies done in this respect however are usually descriptive in nature, providing only checklists of factors with few measurement guidelines, and hence difficult to make them operational. The present paper is an attempt to meet this attested need by proposing a model-based approach to competitiveness analysis and discusses its multi-phased implementation in a large glass company. |
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