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| Author: | Anderson, W. |
| Title: | Deciphering dyads: concepts, methods, and controversies in relational research |
| Journal: | Psychology & Marketing
1994 : SEP/OCT, VOL. 11:5, p. 447-466 |
| Index terms: | RESEARCH METHODOLOGY DYADS |
| Language: | eng |
| Abstract: | Data source issues in dyadic research routinely around the same persistent controversies: insiders versus outsiders , subjectivity versus objectivity, self-report versus observation, one partner versus two, first-order versus second-order data analysis. Yet much of the controversy in dyadic research would be eliminated if analysts would specify a priori whether the conceptual rationale for the research is to decipher the personal experience of individuals in dyads or to decipher objective patterns of personality. |
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