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| Author: | Farnham, A. |
| Title: | How to nurture creative sparks |
| Journal: | Fortune
1994 : JAN 10, VOL 129:1, p. 52-56 |
| Index terms: | EMPLOYEE ATTITUDES EMPLOYEE MOTIVATION CREATIVITY |
| Language: | eng |
| Abstract: | Workers burning with great ideas are your hottest competitive resource. Handle them right, and you can stoke that flame. No set of workers is at once so valuable and yet, typically, so poorly managed as creative people. |
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