search query: @author Bass, F. M. / total: 17
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| Author: | Bass, F. M. |
| Title: | Reflections on stochastic preference theory: some unresolved questions. |
| Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 383-384 |
| Index terms: | BRAND LOYALTY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA