search query: @author Bass, F. M. / total: 17
reference: 15 / 17
Author: | Bass, F. M. |
Title: | Reflections on stochastic preference theory: some unresolved questions. |
Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 383-384 |
Index terms: | BRAND LOYALTY CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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