search query: @author Hassard, J. / total: 17
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| Author: | Rowlinson, M. Hassard, J. |
| Title: | The invention of corporate culture. A history of the histories of Cadbury |
| Journal: | Human Relations
1993 : MAR, VOL. 46:3, p. 299-326 |
| Index terms: | |
| Freeterms: | BETRIEBSKLIMA, ORGANISATIONSFORSCHUNG |
| Language: | eng |
| Abstract: | This paper suggests possible reasons for the lack of integration between corporate culture and business history, and then attempts to rectify this by offering a case study of the history of the invention of a culture by Cadbury, the British confectionery manufacturer. Although mostly published sources are cited, the study is based on extensive research in the historical collection held by the company. |
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