search query: @author Bass, F. M. / total: 17
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| Author: | Bass, F. M. Pilon, T. L. |
| Title: | A stochastic brand choice framework for econometric modeling of time series market share behavior. |
| Journal: | Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 486-497 |
| Index terms: | TIME SERIES BRAND LOYALTY MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA