search query: @author Ginsberg, A. / total: 17
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| Author: | Ginsberg, A. |
| Title: | Connecting diversification to performance. A sociocognitive approach |
| Journal: | Academy of Management Review
1990 : JUL, VOL. 22E - 15:3, p. 514-535 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, DIVERSIFIKATION |
| Language: | eng |
| Abstract: | This article is organized into five sections - the two fundamental types of strategic choices involved in diversification, - the link between top managers' belief systems and the properties of strategy and diversity, - how the sociocognitive capacities of top management teams link individual and group-level cognitions, - a sociocognitive model that shows how these capacities influence the process of diversification, and - implications for research and practice. |
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