search query: @author Park, C. W. / total: 17
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| Author: | Bettman, J. R. Park, C. W. |
| Title: | Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: a protocol analysis. |
| Journal: | Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 234-248 |
| Index terms: | BRAND LOYALTY CHOICE THEORY CONSUMER ATTITUDES CONSUMER GOODS DECISION MAKING MARKETING INFORMATION |
| Language: | eng |
| Abstract: |
SCIMA