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| Author: | Mills, D. Q. |
| Title: | The decline and rise of IBM |
| Journal: | Sloan Management Review
1996 : SUMMER, VOL. 37:4, p. 78-82 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, ELEKTRONISCHE INDUSTRIE |
| Language: | eng |
| Abstract: | What lessons do IBM's failure in the 1980's and early 1990's and its apparent successful comeback have for other large corporations? In an extensive study of the company's history, the author finds two factors that contributed to IBM's difficulties: it ignored its commitments to customers to provide effective, high quality technology and service support, and it broke its implied promise to employees to provide job security. Large corporations will survive only if they can avoid some of the hazards that IBM has faced. |
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