search query: @freeterm UNTERNEHMENSSTRATEGIE, KONKURRENZ / total: 17
reference: 3 / 17
| Author: | Chakravarthy, B.S. |
| Title: | Flexible commitment: a key to strategic success (Unternehmenskooperation) |
| Journal: | Strategy and Leadership
1996 : MAY-JUN, VOL. 24:3, p. 14,16-20 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, KONKURRENZ |
| Language: | eng |
| Abstract: | In many industries ease of entry, facilitated by technological changes, deregulation and freeing of international trade barriers, has intensified competition. The old dividing line between competitors and collaborators has blurred: companies are often both. The environment is not just uncertain, it is becoming ambiguous as well, not unpredictable but often unknowable. To achieve competitive success today, commitment to a desired future must be tempered with a healthy dose of flexibility. How can a firm's strategy be designed to manage the dilemma created by these seemingly opposing requirements? |
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