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| Author: | Roberts, D. |
| Title: | Blazing away at foreign brands |
| Journal: | Business Week
1997 : MAY 12, VOL. 3510:840, p. 28 |
| Index terms: | ECONOMICS CHINA CONSUMERS |
| Language: | eng |
| Abstract: | Buoyed by consumer activism, the media are having a field day. Northwest Airlines never thought it would be watching the Chinese media this closely. But in April, when China National Radio, China central Television, and major newspapers started reporting how a Chinese chemical company official flying to Los Angeles was the target of a racist remark by a Northwest flight attendant - a charge Northwest neither confirms nor denies - the Minneapolis-based carrier found itself in the midst of a media firestorm. |
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