search query: @author Gupta, A. K. / total: 17
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| Author: | Gupta, A. K. Wilemon, D. |
| Title: | Changing patterns in industrial R&D management |
| Journal: | Journal of Product Innovation Management
1996 : NOV, VOL. 13:6, p. 497-511 |
| Index terms: | R&D CHANGE TEAM WORK |
| Language: | eng |
| Abstract: | To help understand the changes facing R&D management, this paper presents the results of a study examining the ideas and experiences of R&D directors from technology-based companies. The study investigates major changes that R&D management has undergone in recent years , the changes they expect to encounter during the nex years, and causes of the changes. The skills and knowledge necessary for effective R&D management are identified. The greatest effect on R&D performance include such capabilities as understanding customer needs, monitoring market developments, building cross-functional teams, commercializing new technologies, managing multiple R&D projects, and accelerating new product development. |
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