search query: @freeterm MARKETINGSTRATEGIE, / total: 17
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| Author: | Green, D. W. |
| Title: | Using economic data in your strategic plan (Wirtschaftsentwicklung) |
| Journal: | Management Accounting (US)
1997 : JAN, VOL. 78:7, p. 28,30-32 |
| Index terms: | |
| Freeterms: | LANGFRISTIGE UNTERNEHMENSPLANUNG, ZUKUNFTSFORSCHUNG, INFORMATIONSSYSTEM, MARKETINGSTRATEGIE, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | A meaningful strategic plan should build a picture of a company's current and future environment. A solid understanding of the economy and the business environment can help in setting revenue targets, forecasting cost changes, developing sales forecasts, and selecting markets for new products or company expansion. Economic forecasts can provide a reality check for a business plan and a benchmark for company results. |
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