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| Author: | Hartman, C. L. Stafford, E. R. |
| Title: | Green alliances: building new business with environmental groups (Unternehmenskooperation; Unternehmerische Sozialverantwortung) |
| Journal: | Long Range Planning
1997 : APR, VOL. 30:2, p. 184-196 |
| Index terms: | |
| Freeterms: | BETRIEBLICHER UMWELTSCHUTZ, DIENSTLEISTUNGSBETRIEB, UMWELTSCHUTZ, MARKETINGSTRATEGIE, UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | Green alliances, partnerships between businesses and environmental groups, can be effective strategies for integrating corporate environmental responsibility with market goals. This article describes the conceptual underpinnings of the market-based perspective and illustrates how green alliances, specifically, are helping companies to develop ecological protective programmes which can lower costs and build differentiation advantages. Recommendations are offered on how corporations can successfully ally with environmentalists to push competitive frontiers into the 21st century. |
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