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| Author: | Neff, R. |
| Title: | The risks and rewards of going for the gold |
| Journal: | Business Week
1998 : FEB 9, VOL. 3548:878, p. 56-57 |
| Index terms: | ECONOMICS SPORTS INDUSTRY RISK |
| Language: | eng |
| Abstract: | Thanks perhaps to fervent prayers at several Shinto shrines, Nagano has been spared its greatest nightmare -- lack of snow. In fact, it looks like there will be plenty of white stuff to let the games begin on Feb.7. But the worry about not enough snow at the southernmost Winter Olympics in history spotlights the risks to cities and companies that host or sponsor the games. Some critics charge that the games are actually more burden than boon to local economies. |
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