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| Author: | Chaston, I. |
| Title: | Evolving "New Marketing" philosophies by merging existing concepts: application of process within small high-technology firms |
| Journal: | Journal of Marketing Management
1998 : APR, VOL. 14:4, p. 273-291 |
| Index terms: | HIGH TECHNOLOGY MARKETING THEORY |
| Language: | eng |
| Abstract: |
SCIMA