search query: @author Park, C. W. / total: 17
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Author: | Park, C. W. Lessig, V. P. |
Title: | Familiarity and its impact on consumer decision biases and heuristics. |
Journal: | Journal of Consumer Research
1981 : SEP, VOL. 8:2, p. 223-230 |
Index terms: | PRODUCT INFORMATION CONSUMER BEHAVIOUR DECISION MAKING HEURISTIC METHODS |
Language: | eng |
Abstract: |
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