search query: @author Park, C. W. / total: 17
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| Author: | Park, C. W. Lessig, V. P. |
| Title: | Familiarity and its impact on consumer decision biases and heuristics. |
| Journal: | Journal of Consumer Research
1981 : SEP, VOL. 8:2, p. 223-230 |
| Index terms: | PRODUCT INFORMATION CONSUMER BEHAVIOUR DECISION MAKING HEURISTIC METHODS |
| Language: | eng |
| Abstract: |
SCIMA