search query: @author Park, C. W. / total: 17
reference: 16 / 17
Author: | Park, C. W. |
Title: | A conflict resolution choice model. |
Journal: | Journal of Consumer Research
1978 : 2 SEP VOL.5 p.124-137 |
Index terms: | BRAND LOYALTY CHOICE THEORY CONSUMERISM MATHEMATICAL MODELS |
Language: | eng |
Abstract: |
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