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| Author: | Dubé, L. Renaghan, L. M. |
| Title: | Building customer loyalty - Guests perspectives on the lodging industry's functional best practices (Part 1). |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
1999 : OCT, VOL. 40:5, p. 78-88 |
| Index terms: | Hotel management Marketing management Consumer satisfaction |
| Language: | eng |
| Abstract: | The article deals with customers' perspectives on hotels' best practices, guests' perspectives on functional best practices: loyalty effect based on perceived top performance, managers' perspectives on functional bast practices: distribution of best practices by functional area, atributes related to top performers' guest-room design and amenities. |
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