search query: @author Park, C. W. / total: 17
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| Author: | Park, C. W. |
| Title: | A few questions on consumer information processing: two product cases, coffee and toothpaste. |
| Journal: | Journal of Marketing Research
1978 : 2 MAY VOL.15 p.243-249 |
| Index terms: | COFFEE INDUSTRY CONSUMER INFORMATION PERFUMERY INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA