search query: @author Park, C. W. / total: 17
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| Author: | Lessig, V. P. Park, C. W. |
| Title: | Motivational reference group influences : relationship to product complexity, conspicuousness and brand distinction. |
| Journal: | European Research
1982 : APR, VOL. 10:2, p. 91-101 |
| Index terms: | BRANDS GROUPS MOTIVATION PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA