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| Author: | Harris, L. Ogbonna, E. |
| Title: | The responses of front-line employees to market-oriented culture change |
| Journal: | European Journal of Marketing
2000 : VOL. 34:3/4, p. 318-340 |
| Index terms: | MARKETING EMPLOYEES CHANGE |
| Language: | eng |
| Abstract: | A theme emerging from research into the determinants, content and consequences of market orientation is that developing a market-oriented culture exerts a profound influence on the organizational culture of a company. Explores and described the manner and forms of front-line employees' responses to market-oriented culture change initiatives. The paper begins with a brief overview of existing literature discussing the definition and components of a market orientation. |
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