search query: @author Chaston, I. / total: 17
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Author: | Chaston, I. |
Title: | Organizational learning style and competencies: a comparative investigation of relationship and transactionally oriented small UK manufacturing firms |
Journal: | European Journal of Marketing
2000 : VOL. 34:5/6, p. 625-640 |
Index terms: | ORGANIZATIONAL LEARNING LEARNING SMALL BUSINESS |
Language: | eng |
Abstract: | In the literature, relationship oriented firms are being advised to exploit organizational learning as a route through which to acquire the knowledge required to survive in rapidly changing and/or highly competitive markets. There is, however, only limited anecdotal evidence of the positive contribution that organizational learning can make to enhancing the performance of firms. To acquire additional empirical data, a survey of learning style and perception of competences relative to competitors in small manufacturing firms was undertaken. |
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