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| Author: | Chen, S. Leteney, F. |
| Title: | Get real! Managing the next stage of internet retail |
| Journal: | European Management Journal
2000 : OCT, VOL. 18:5, p. 519-528 |
| Index terms: | INTERNET RETAILING MANAGEMENT |
| Language: | eng |
| Abstract: | As Internet retailers move into mainstream markets and traditional retailers venture onto the Internet, an increasingly important management question is how to successfully combine "real" and "virtual" operations. This paper aims to highlight some of the key management issues and critical success factors in "real-virtual retailing". Three case studies are compared to illustrate the different issues facing Internet start-ups, established retailers and suppliers. |
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