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| Author: | Sharma, A. Krishnan, R. Grewal, D. |
| Title: | Value creation in markets: a critical area of focus for business-to-business markets |
| Journal: | Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 391-402 |
| Index terms: | BUSINESS-TO-BUSINESS INTERNET |
| Freeterms: | VALUE CREATION |
| Language: | eng |
| Abstract: | The rise of Internet, market fragmentation, and increasing global competition is changing the "value" that business marketers provide. This paradigmatic transformation requires changes in the way companies are organized to create and deliver value to their customers. This article focuses on ways which business marketers are creating value in the Internet and digital age. |
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