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| Author: | Li, H. Atuahene-Gima, K. |
| Title: | Marketing´s influence and new product performance in Chinese firms |
| Journal: | Journal of international marketing
1999 : VOL. 7:1, p. 34-56 |
| Index terms: | Marketing research New products Performance appraisal China |
| Language: | eng |
| Abstract: | This article explores the role of marketing in the new product development process from a sociopolitical influence perspective. The results, based on data collected from 114 high-techology firms in China, suggest that marketing's influence is related positively to new product market performance and timeliness of development. |
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