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| Author: | Shafer, S. T. |
| Title: | TRADING ON INNOVATION: Marrill Lynch moves from an also-ran to an industry leader |
| Journal: | Red Herring
2001 : JAN 16, 90, p. 76-79 |
| Index terms: | FINANCIAL SERVICES INTERNET INNOVATION |
| Language: | eng |
| Abstract: | Nowhere has the impact of the Internet been more noticeable than in the financial services sector. Analysts believe that it's a given that the rapid pace of technology adoption will lead to an around-the-clock global financial market that connects investors across time zones and continents. This paper considers the situation with Merrill Lynch, which is one of the world's largest full-services brokerage firms. In 1999 Merrill Lynch launches institutional e-commerce division. A year and a half after this launch Merrill's institutional clients have direct electronic access to some of today's most sophisticated e- commerce applications. |
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