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| Author: | Shafer, S. T. |
| Title: | LEARNING THE ROPES: Companies looking to tie up market share decide that a well-trained customer is a loyal customer |
| Journal: | Red Herring
2001 : FEB 13, 92, p. 78-80 |
| Index terms: | INTERNET LEARNING TRAINING INFORMATION TECHNOLOGY EDUCATION |
| Language: | eng |
| Abstract: | Smart firms tend to consider their employees to be a company's most valuable asset. But really smart companies are aiming e-learning at an equally valuable asset: customers. Many hardware and software vendors have realized that the key to locking customers into their products is to provide training to the people who use them. E-learning can be a potent weapon in the competition for market share. Online training is even more important for those smaller, less well-established companies that rely on resellers to market their wares. Many observers believe that e-learning will become a decisively competitive advantage in the future. |
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