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| Author: | Hauschildt, J. Kirchmann, E. |
| Title: | Teamwork for innovation - the 'troika' of promoters |
| Journal: | R. and D. Management
2001 : VOL. 31:1, p. 41-50 |
| Index terms: | TEAM WORK INNOVATION NEW PRODUCTS CONSTRUCTION INDUSTRY |
| Language: | eng |
| Abstract: | The management of innovation requires 'champions' or 'promoters' who commit with enthusiasm to the new product or the new process idea. More complex innovations will require more than one promoter. Division of labour becomes an essential success factor. According to the promoter model, at least a dyad of a 'power promoter' and a 'technology promoter' is necessary to overcome the barriers of unwillingness and of ignorance. In this article, the authors present an empirical investigation of 133 innovations in the German plant construction and engineering industry. The results strengthen the hypothesis that the level of success of an innovation depends on the existence of a 'troika' of promoters. |
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