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| Author: | Hauschildt, J. |
| Title: | Promotoren - Erfolgsfaktoren für das Management von Innovationen |
| Journal: | Zeitschrift Führung und Organisation
2001 : NOV-DEC, VOL. 70:6, p. 332-337 |
| Index terms: | Innovation |
| Language: | ger |
| Abstract: | Innovations need top management support, expertise, and interface management to develop the new product or process and to overcome the opposition against the change. A "troika" of a "power promotor", a "technology promotor" and a "process promotor" is the most effective and efficient constellation. |
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